Cookie & Privacy Policy
At Smart Tribe Digital, we value your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data when you visit our website (smarttribedigital.com) or engage with our marketing services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, you agree to the practices described below.
Information We Collect
We may collect:
- Personal Data: Name, email address, phone number, and company details when you submit a contact form or request our services.
- Usage Data: Information about your visit, such as IP address, browser type, pages viewed, and duration, collected via tools like Google Analytics.
- Cookies: We use cookies to improve your experience and analyse site performance. You can manage cookie preferences in your browser.
How We Use Your Information
We use your data to:
- Respond to enquiries and deliver marketing services.
- Enhance our website and offerings through analytics.
- Send marketing emails or newsletters (with your explicit consent; you can opt out anytime).
- Meet legal obligations.
Lawful Basis: We process your data based on consent (e.g., marketing emails), legitimate interests (e.g., site improvement), or contractual necessity (e.g., service delivery).
Sharing Your Information
We do not sell personal data. It may be shared with:
- Service Providers: Third parties (e.g., email platforms, Google tools) supporting our operations, bound by data processing agreements.
- Legal Authorities: If required by law or to protect our rights.
- Clients: We do not share website user data with clients, but customer data provided by clients remains their responsibility.
Data Security
We take reasonable steps to safeguard your data against unauthorised access, loss, or misuse. However, no online system is entirely secure, and we cannot guarantee absolute protection.
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data we hold.
- Request correction or deletion of your data.
- Object to or restrict processing.
- Withdraw consent for marketing at any time.
- Request data portability.
- Lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise these rights, contact us using the details below.
Our Role as Data Processor
For the Google Reviews service, we process customer data solely on client instructions, as outlined in our service agreements. Clients are responsible for ensuring they have the right to share this data with us.
Data Retention
We retain personal data only as long as necessary for the purposes outlined (e.g., responding to enquiries) or as required by law.
Third-Party Links
Our site may link to external websites. We are not responsible for their privacy practices—please review their policies.
International Transfers
If we transfer data outside the UK (e.g., to US-based tools like Google Analytics), we ensure safeguards like Standard Contractual Clauses are in place.
Changes to This Policy
We may update this policy. Changes will be posted here with a revised effective date.
Contact Us
For questions:
- Email: hello@smarttribe.digital
- Address: Technology Centre PA103, university of Wolverhampton Science Park, Wolverhampton, UK
Essential
These cookies are essential for the website to function properly. They enable core features such as page navigation, security, form submissions, and access to secure areas of the site. These cookies cannot be switched off.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|---|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google reCAPTCHA
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Name | Description | Duration |
|---|---|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 179 days |
Statistics
These cookies help us understand how visitors use our website by collecting information such as page visits, traffic sources, and user behaviour. This helps us improve website performance and create a better experience for our visitors.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Marketing
These cookies may be used to deliver relevant adverts and track the effectiveness of our marketing campaigns. They can also be set by third-party services to help show you content that is more relevant to your interests.
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
Smart Web Design
| Name | Description | Duration |
|---|