Jayjay Nuga Farm, UK
We helped Jayjay Nuga Farm grow online sales through high-performing social ads and strategic SEO resulting in 25% organic sales from google search and AI search results.
The Brief
Jayjay Nuga Farm, a smoked catfish supplier based in the UK, wanted to scale their online sales and strengthen their brand presence in a very small niche. They needed help positioning themselves as the go-to name for smoked catfish while driving consistent, profitable eCommerce sales, increasing revenue and scaling as fast as they can.
What we delivered
Social Media Advertising
We crafted mouthwatering ad creatives and irresistible offers to appeal to their target audience. Through careful targeting, audience testing, and creative optimisation. We also created abandoned cart sequences in order to retrieve people that didn’t purchase immediately. Retargeting ads were also done in order to keep the brand in front of the audience’s faces strategically. The brand achieved a 430% return on ad spend (ROAS) and saw a significant increase in online orders.
Brand Positioning
We positioned Jayjay Nuga Farm as the #1 supplier of smoked catfish in the UK across all content creation for their social media, ad messaging and content, building strong brand recognition and trust among diaspora communities.
SEO & AI Optimisation
We implemented on-page SEO strategies, optimised product descriptions, and improved site structure, helping them rank #1 for their search result “best smoked catfish in uk”. Positioning them as the number 1 supplier in the uk.
Our AI search result strategies helped them gain organic sales from customers that found them from chatgpt and google ai overview.
What The Client Had To Say
Working with Jola has really transformed my business. Smart Tribe Digital took over all our e-commerce marketing efforts, and they increased our online and offline sales. Also getting us partnerships with restaurants and Retail shops. This is a trusted agency. They work professionally and keep you in the look every step of the way. I highly recommend them. Well done Smart Tribe Digitial.