Stourbridge Dance Academy
Brand Refresh · Website Design & Development · Google business profile optimisation.
The Brief
Stourbridge Dance Academy wanted a website that reflected its personality, celebrated more than 40 years of teaching and made its full offering easier to explore. The brief brought together dance classes, examination training, performance opportunities and academy dancewear in one welcoming website.
Smart Tribe Digital was tasked with creating a distinctive design, writing clear content and giving visitors straightforward routes to enquire about classes, book the SD Squad for an event or shop for dancewear.
The Challenge
The academy had a rich story and a wide range of services to communicate. Parents choosing a first class needed different information from experienced dancers, event organisers and families buying uniform. The website needed to serve each audience without feeling crowded or difficult to navigate.
It also needed to balance the warmth of a family-run academy with the confidence of an established dance school. Strong visuals had to work alongside practical information, clear calls to action and content that could support local search.
Smart Tribe Digital was tasked with creating a distinctive design, writing clear content and giving visitors straightforward routes to enquire about classes, book the SD Squad for an event or shop for dancewear.
What we delivered
We built the website in WordPress and Elementor, using bold typography, the academy’s pink and black palette, dance photography and expressive page layouts to bring SDA’s character into the design.
We organised the content around clear visitor journeys. A central classes page leads into individual dance styles, while dedicated sections explain NATD examinations, performance opportunities and the SD Squad. Prominent trial-enquiry buttons give prospective students a clear next step.
An integrated shop brings uniforms and branded clothing into the same experience. The academy’s story, teaching team and student achievements help visitors get to know SDA, while a news section provides space to celebrate results and share useful advice.
Locally focused class copy and contextual internal links established a foundation for ongoing SEO. The result is a cohesive website that presents the academy’s breadth, personality and practical information in one place.
What The Client Had To Say
Jola has created a fantastic website for my business, the whole process was easy and seamless. Jola took care of everything and all the little details after too. Explained everything in terms I understand and taught me how to continue to use/update the site as time goes by. Highly recommend!!