Web Design for Nurseries, Independent Schools & Academies

Fill your places while you're busy teaching.

Most school, nursery and club websites are a noticeboard for the families who already come. We build websites that get you found on Google and ChatGPT, show parents why you’re the right choice, and let them book a visit, a taster or a place in one tap.

For day nurseries and pre-schools, independent and prep schools, dance, drama and music schools, football and sports academies, martial arts and swimming clubs, tutors and training providers across the UK. One like you per town.

Is your area still free?

Tell us what you run and your postcode, and you’ll see straight away if your town is free.

Your full postcode, like WV10 1AB

We'll only use your details to check your area and get in touch about it. See our privacy policy.

Rated 5.0 from 28 Google reviews

Is your website a business card or a salesperson?

A business card only gets looked at by families who already know you. A salesperson finds new ones. Tick what’s true for your website:

Tick what's true for your website.

Parents check before they call. In a 2026 survey, 54% of people checked a business’s website after reading its reviews. And there’s more competition for every family: independent schools have lost 30,000 pupils since VAT was added to fees, and nurseries are competing for the families the new funded hours brought in.

A page for every class, course or year group

Parents don’t search for your name. They search for “ballet for 5 year olds near me” or “nursery places for 2 year olds in Stourbridge”.

So every class, course and age group gets its own page, with:

Who it's for

Ages, levels and what they'll learn.

When and where

Days, times and term dates.

What it costs

Fees, funded hours and what's included.

Book now

A visit, a taster or a trial class, in one tap.

A parent's review

Their own words, next to the photos.

Named the way parents search, like “Ballet for 5 to 7 year olds, Stourbridge”, so Google and ChatGPT know what it is. Photos only with written parent consent, and we can design around faces if you prefer.

How it works

  1. 15 minutes, free

    Free check

    We look at your website and Google together, on screen, and check your area is free.

  2. Within 24 hours

    Plan and fixed price

    You get a one-page plan and a price that won't change.

  3. On the date we agree

    Build and launch

    We build it around your classes, your reviews and your photos. You approve each stage.

We only work with one school or club like yours in each town

If we built websites for two nurseries in the same town, we’d be helping them fight each other on Google. So we don’t.

We never work for your rivals.

While you're on a monthly plan with us, we won't take on another nursery, school or club of your type in your area.

What “your area” means.

Your town, or your part of a big city, like Halesowen or Selly Oak. Parents don't travel far for a nursery or a dance class, so your area is close to home. It's one per type, so a nursery and a dance school in the same town can both work with us.

Found for the places you want to fill.

Baby room, pre-school, Reception, Year 7, beginners' ballet, under-9s football. We help you show up for the ages and classes you want more of.

First come, first served.

If your area is free, it's yours. If it's taken, we'll add you to the waiting list and tell you first if it opens up.

Once your area is taken, your competitors can’t hire us.

How building it yourself with AI and Smart Tribe Digital compare for nurseries, schools and academies.
DIY with AISmart Tribe Digital
Only one school like yours in your townNoSame tools as your rivalsYesOne per town
A page for every class, with bookingPartlyIf you build itYesBuilt for you
Found on Google and in AI answersPartlyThe basicsYesFrom day one
Words written for parentsNoGeneric AI copyYesWritten with you
A clear price up frontYesMonthly feeYesFixed, from £1,657
You own itNot alwaysOften rentedYesWordPress, yours to keep
A real person to ringNoYesA local team

✓ yes · ~ partly · ✕ no

We’ll also show you what ChatGPT says about you, live.

How much does a website for a nursery, school or club cost?

From £1,657 to £3,857, with the price fixed before we start. One new nursery family can pay for the whole website. For a dance or sports school, ten can.

Starter

£1,657

A proper website that gets you found.

Plus a £25 a month care plan, first month free

  • Modern design
  • Brand toolkit
  • Free domain and email
  • Up to 10 web pages
  • Website copywriting (AI-assisted)
  • Social media integration
  • Basic SEO set-up
  • 2 free blog posts

Care plan, £25 a month, first month free:

  • Website hosting
  • Weekly website backups
  • Plugin and theme updates
  • 1 small change a month
  • Direct support

Growth

Recommended

£2,657

For when you want your website to fill places, not just list them.

Plus a £55 a month care plan, first month free

  • Custom design
  • Free domain and email
  • Brand toolkit
  • Up to 18 web pages
  • Full website copywriting
  • Social media integration
  • Google Search Console and Analytics
  • Detailed on-page SEO
  • Optimised for AI search
  • Basic online shop
  • Basic automation set-up
  • 5 free blog posts
  • 10% off our SEO service

Care plan, £55 a month, first month free:

  • Website hosting
  • Daily website backups
  • SEO monitoring
  • Plugin and theme updates
  • Website security and bot protection
  • Malware removal
  • 3 small changes a month
  • Direct support

Elite

£3,857

For bigger schools, more pages and custom tools.

Plus a £75 a month care plan, first month free

  • Custom design
  • Free domain and email
  • Brand toolkit
  • Up to 30 web pages
  • Full website copywriting
  • Business photography
  • Google Search Console and Analytics
  • Detailed on-page SEO
  • Optimised for AI search
  • Full online shop set-up
  • Custom integrations
  • Website automation set-up
  • 8 free blog posts
  • 10% off our SEO service

Care plan, £75 a month, first month free:

  • Website hosting
  • Daily website backups
  • SEO monitoring and optimisation
  • Plugin and theme updates
  • Website security and bot protection
  • Malware removal
  • 5 small changes a month
  • Direct support

Our promise: a fixed price, and your website goes live on the date we agree, or your first three months of care are free.

As long as we have your words, photos and feedback on time.

Questions people ask

No. While you’re on a monthly plan with us, we won’t take on another one of your type in your town, or your part of a big city. It’s one per type, so a nursery and a dance school in the same town can both work with us. If your area is taken, we’ll tell you straight away and add you to the waiting list.

For as long as you’re on a monthly plan with us. If, after your first year, you’re on a care plan only and a rival in your area asks us for help, we’ll offer you an SEO plan first. If you’d rather not, we may work with them.

Yes. Each town you teach in can be yours, if it’s free. We’ll set it up on your free check.

£1,657, £2,657 or £3,857, depending on size, plus a care plan from £25 a month. The price is fixed before we start.

We only use photos you have written parent consent for, and we can design around faces, with activity shots and backs of heads, if you prefer. We never use AI-made pictures of children.

Yes. Visits, tasters, trial classes and open days can be booked from any page, and we can link the booking to the system you already use.

Nobody honest can promise that. We build every site so Google and AI tools can understand it, and we show you the numbers. To grow faster, our SEO plans start at £315 a month. Stourbridge Dance Academy saw an 80% increase in online visibility after their new website.

Your fees, term dates, policies, safeguarding contact and complaints process, without hunting. We build those pages in and keep them easy to update.

You can. But AI websites tend to look and sound like everyone else’s, and they can’t show your real work. Your photos, your clients’ words and your know-how win classes. We use AI too, with someone experienced driving.

Yes. Your website, your domain and your words are yours. We build on WordPress, so you can take it anywhere.

Nurseries and early years: day nurseries, pre-schools and playgroups, Montessori and forest schools, baby and toddler classes, after-school and holiday clubs. Schools: independent and private schools, prep and pre-prep schools, senior schools and sixth forms, boarding and international schools, SEN and specialist schools, faith and Saturday schools, tutoring centres, 11-plus and exam tutors, language schools. Performing arts: dance schools, drama and theatre schools, performing arts academies, music schools and music teachers, singing teachers, art schools. Sport: football academies and soccer schools, rugby, cricket, netball and basketball academies, martial arts and boxing clubs, swimming schools, gymnastics, trampoline and cheer clubs, tennis and golf coaching, riding schools, climbing and outdoor centres. Training: driving schools, first aid and workplace training, apprenticeship and construction training, cookery schools, coding and STEM clubs, adult education. All across the UK, one of each type per town. We don’t work with state schools or academy trusts, which buy differently. If that’s not you, our website design page covers everyone else.

Our work

Eco Ground Solutions (EGS) Groundworks

A new website for a Bromsgrove groundworks contractor, built to tell its low-carbon story to principal contractors and councils

92%

SEO Score

Norsemen Shopfitting & Interiors

A rebrand, website and Google profile for a Leicester shopfitter with its own workshop

90%

Increased online visibility

Stourbridge dance Academy

Brand guidelines and website build to re-establish online visibility and get found by parents.

80%

Increased online visibility

Levant Perfume

Full e-commerce optimisation leading to increased website conversion and AOV

66%

Increased conversion rate

Check if your area is still free.

Tell us what you run and your postcode, and you’ll see straight away if your town is free. Then book your free 15-minute check, where we’ll show you what parents see when they search for you, what ChatGPT says about you, and three things to fix first.

Your full postcode, like WV10 1AB

We'll only use your details to check your area and get in touch about it. See our privacy policy.

Prefer to talk now? Call 01902 953301 or message us on WhatsApp.